Universal Music has teamed with Bristol agency coull.tv to release the first interactive music video, allowing fans to share views and comments as the video plays.
Coull’s MD, Irfon Watkins, says the inclusion of a ‘social network’ within a music video will bring like-minded fans together, and make it easier for them to buy the tracks or albums they like best. The first single to feature the ‘musical networking’ tool is Like the Sun by Canadian duo, RyanDan. The video is hosted on the official Universal Music site, and on MySpace and Bebo. More info at the Bristol Media site.
Tags: Bristol, media, music
